{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why You\u2019re Asking the Wrong Question: It\u2019s \u2018Who,\u2019 Not \u2018How\u2019","description":"  You\u2019re not stuck because you don\u2019t know how to grow. You\u2019re stuck because you don\u2019t know who can help you do it.   In this episode, Mark and Justin unpack one of the most powerful mindset shifts for CPG entrepreneurs: the \u201cWho Not How\u201d philosophy popularized by Dan Sullivan. If you\u2019ve been trying to do it all\u2014handle retail, ops, legal, marketing\u2014you\u2019re slowing your brand down.   They get real about what happens when you hire the wrong people (especially from big CPG) and how founders sabotage growth by clinging to loyalty instead of capability.   You\u2019ll learn:    Why the right \u201cwho\u201d beats a mediocre \u201chow\u201d every time   The surprising mistake CPG founders make when hiring from big brands   Why firing a loyal team member might save your company    Listen now\u2014and start scaling smarter. ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37415205\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/190789530"}