{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"They Bet Big on Women\u2019s Sports and WON!","description":"\ud83c\udf99\ufe0f\ud83c\udf34 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Keisha Taylor Starr, CMO &amp;amp; GM at Scripps Networks, for a wide-ranging convo in Cannes\u2014covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports. \ud83d\udcfa In this episode:   The real reason Scripps bet on women\u2019s sports (before the Caitlin Clark effect)   How her team launched a WNBA national broadcast deal in just 6 weeks   Why social media attribution is hard\u2014but essential   What it takes to move from CMO to GM   The #1 trait every great marketer must have    From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience. #MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing \ud83d\udcec Sign up for David\u2019s monthly newsletter\u2014Real insights, bold strategies, and the smartest plays in social delivered to your inbox&amp;nbsp;\ud83d\udc49 stndigital.com\/db Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital  ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.  &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;\u27a1Check us out: https:\/\/www.stndigital.com\/  &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;\u27a1Get in touch with our team: https:\/\/www.stndigital.com\/contact\/  ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https:\/\/www.tiktok.com\/@davidbrickley Twitter: https:\/\/twitter.com\/DavidjBrickley LinkedIn: http:\/\/www.linkedin.com\/in\/brickley Instagram: http:\/\/instagram.com\/davidjbrickley Facebook: https:\/\/www.facebook.com\/davidjamesbrickley ","author_name":"Business Of Social","author_url":"http:\/\/businessofsocial.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37406290\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/190761675"}