{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#115: The Retail Truth No One Tells Founders with Allison Ball","description":"Retail won\u2019t save you and free samples won\u2019t land the deal. In this episode, I\u2019m joined by retail strategist and former grocery buyer Allison Ball to bust some of the biggest myths about getting your product on shelves. From the real cost of sampling to the metrics that actually matter to retail buyers, this conversation is a must-listen for any founder dreaming of Whole Foods or Target. If you\u2019ve ever wondered how to pitch without losing profit or how to compete when big brands dominate the shelf space, this one\u2019s for you. What You\u2019ll Learn:   Why free samples often backfire (and what to do instead)   The buyer psychology founders overlook and how to build for it   What a pitch deck really needs (hint: it\u2019s not fancy design)   The KPIs buyers care about and how to align your business around them   The difference between in-store and online storytelling\u2014and how to win at both   How to build brand pull-through before ever landing retail    About Allison Alli Ball is the founder &amp;amp; CEO of Food Biz Wiz and the creator of Retail Ready\u00ae, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry.&amp;nbsp; As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you\u2019re there. Find her on her website here or on Food Biz Wiz\u00ae, her award-winning podcast about wholesale strategy, which contains a library of 250 episodes. Connect with Allison Allison@alliball.com Website: www.foodbizwiz.com Instagram: @foodbizwiz LinkedIn: https:\/\/www.linkedin.com\/in\/aball\/&amp;nbsp; Facebook: https:\/\/www.facebook.com\/foodbizwiz&amp;nbsp; Food Biz Wiz Podcast: www.alliball.com\/foodbizwiz  \u2728JOIN THE CONVERSATION: Get Weekly Strategic Insights on building Obsession-Brands:&amp;nbsp; Subscribe to brand growth journal.&amp;nbsp; \u2728 CONNECT: \ud83d\udce7Substack: Brand Growth Journal \ud83d\udcf7 Instagram: Follow Me On Instagram \ud83c\udfa5 Youtube: Subscribe To My Youtube Channel \ud83d\udcbc Consulting:  Connect Here ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37381735\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37381735"}