{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"267 - How to Use Custom GPTs to Save Time, Create Better Content, and Sound More Like You - With Tina Tower","description":"Ever wish you could duplicate your brain and hand off those repetitive content and marketing tasks to someone (or something!) that thinks just like you? That\u2019s exactly what today\u2019s guest, Tina Tower of Her Empire Builder, is doing \u2014 with Custom GPTs. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Tina as she pulls back the curtain on how she\u2019s built dozens of Custom GPTs to streamline her business, speed up content creation, reduce overwhelm, and unlock more freedom and joy in her day. You\u2019ll hear real-world examples, surprising tips, and some eye-opening use cases you\u2019ve probably never thought of. Whether you\u2019re Custom GPT curious or already using ChatGPT in your business, this episode will get you thinking differently about what\u2019s possible when you train AI to really know you. Listen to This Episode to Hear More About: What a Custom GPT actually is \u2014 and how it\u2019s different from the ChatGPT you\u2019re used to The first GPT Tina ever created and why it\u2019s still relevant today How Tina batch-created 60 video scripts in 90 minutes using one GPT (and why it worked so well) The system she uses to keep her GPTs organised and integrated into daily team workflows Why Tina gets her Custom GPTs to talk to each other (e.g. \u201cWendy the Webinar Creator\u201d chats with \u201cFrank the Facebook Ad Strategist\u201d) The emotional journey of letting AI co-write your launch emails \u2014 and why your best work is already in there What Tina does when her GPT outputs something that doesn\u2019t feel like her \u2014 and how she fine-tunes it The key mindset shift you need to build a \u201cCustom GPT habit\u201d instead of starting from scratch every time The exact structure of Tina\u2019s Sales Page Supercharger GPT \u2014 and why it\u2019s already helping course creators optimise and convert better How to get your team onboard (and past their fears that AI will replace them) The dark side of GPTs nobody\u2019s talking about \u2014 from rabbit holes to confirmation bias \u2014 and how Tina\u2019s managing both And so much more\u2026 Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out what this is Australia\u2019s leading network for women business owners. Join Now Episode 264: The Content CEO Episode 265: Are You Attracting the Right Leads? Episode 266: How to Say the Thing You\u2019ve Been Afraid to Say Her Empire Builder Custom GPT Sales Page Supercharger Free Download Open AI instructions for creating a Custom GPT Bistalk Marketing Agency ","author_name":"Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works","author_url":"http:\/\/www.contentsellspodcast.com","html":"