{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"266 - How to Say the Thing You\u2019ve Been Afraid to Say in Your Marketing (And Why It Changes Everything)","description":"What if the one thing that could transform your marketing\u2026 is the thing you\u2019ve been too afraid to say? In this episode, Suzi Dafnis and Michelle Falzon explore \u201cThe Unspoken Truth Effect\u201d \u2014 that powerful shift that happens when you stop filtering and start speaking your truth in your marketing. If you\u2019ve ever softened your message, held back from taking a stand, or avoided sharing something vulnerable or \u201ctoo out there\u201d \u2014 this episode is for you. We\u2019ll show you why saying the bold, true thing can be one of the most effective moves you make as a business owner\u2026 and exactly how to do it in a way that builds connection, not controversy. Whether you\u2019re sitting on a contrarian opinion, a spiritual belief, a polarising position, or a deeply personal story \u2014 it could be the very message your ideal client has been waiting to hear. Listen to This Episode to Discover:  Why holding back your truth can quietly sabotage your marketing The most common types of messages women tend to filter (and how to spot yours) How to say something bold without alienating your audience Real-world stories from women who\u2019ve said the hard thing \u2014 and what happened next How to identify your unspoken truth What to do if you\u2019re feeling the pull to be more real, raw, or radical \u2014 but unsure how to start The ripple effect of unfiltered messaging on your offers, leads, confidence and growth Our 3S Framework for expressing vulnerable, opinionated or polarising messages with integrity And much more\u2026  Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out what this is Australia\u2019s leading network for women business owners. Join Now  Episode 259 \u2013 How to Use Bonuses to Overcome Buyer Objections Angela Counsel \u2013 advocate for natural menopause solutions Anne Maree Wilshire \u2013 voice coach and energetic alignment mentor Amanda Paul, Brand Injection \u2013 lead-gen copywriter for property developers ","author_name":"Content Sells: Attract, Convert &amp; Keep Your Ideal Clients with Content Marketing That Works","author_url":"http:\/\/www.contentsellspodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37349575\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37349575"}