{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"I didn\u2019t know I was making a mistake\u2026 until nobody bought the book","description":" I didn\u2019t know I was making a mistake\u2026 until nobody bought the book Yep, I\u2019ve been there.   I once made the mistake of turning a whole speaking engagement into a walking commercial for my book. The message got lost. The connection with the audience? Faded. And the impact I could\u2019ve made\u2026 missed.   Here are some actionable tips to make sure your book promotion feels natural and adds value rather than coming across as a hard sell during your next speaking engagement: 1. Bring and Showcase a Physical Copy Place a few copies of your book on a side table or podium so they\u2019re visible as soon as you walk on stage. This primes the audience to recognize it as part of your message rather than an add-on sales pitch.   2. Negotiate Speaking Fees (or Fee Waivers) in Exchange for Bulk Orders Frame it as a partnership. When you\u2019re in discussions with an event organizer, propose a deal like: \u201cIf you cover my travel\/honorarium, would you be open to purchasing X number of books (e.g., 50 copies) at a special bulk rate?\u201d This way, they\u2019re not just paying you for your time but also investing in resources for their audience.   3. Integrate Your Book\u2019s Content Seamlessly into Your Message Map your talk to a chapter or key concept. Rather than abruptly saying, \u201cBuy my book,\u201d craft your talk so that one or two stories or frameworks directly mirror a chapter. Something like, \u201cIn Chapter 3, I share a case study about exactly this scenario,\u201d makes it obvious that the book deepens the audience\u2019s learning.   By weaving these tactics into your overall speaking flow rather than tacking on a sales pitch at the very end, you\u2019ll strike the balance between providing value and offering your book as a natural extension of your message.   \ud83c\udfa4 I teach strategies like this inside the Paid to Speak Intensive, where therapists, coaches, and authors learn how to turn their message into money and momentum this September 27th in Atlanta If you\u2019re done winging it on stage and ready to get paid plus sell books without the cringe\u2026 \ud83e\ude91 Grab your seat now. The room is filling and these bonus resources won\u2019t last. Secure your spot here: 2025 Couch to Podium Conference #paidtospeak #speakerlife #bookmarketingtips #couchtopodium #speakerintensive #speakandsell ","author_name":"Couch To Podium Podcast","author_url":"http:\/\/couchtopodium.libsyn.com\/website","html":"