{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S10 E06: GSK\u2019s Matt Mortimer-Ryan on behaviour-led pharma marketing","description":" In this week\u2019s episode of the EMJ GOLD Podcast, Matt Mortimer Ryan, Senior Global Marketing Manager, Vaccines, GSK, shares his perspective on how understanding patients\u2019 emotional drivers can unlock more impactful, insight-led disease awareness campaigns.&amp;nbsp;   Matt joins Isabel to discuss what true patient-centric marketing looks like in practice, how to translate behavioural insights into smarter strategies, the advice he\u2019d give his younger self and much more.&amp;nbsp;   A little more on EMJ GOLD\u2019s guest\u2026&amp;nbsp;   Matt is a global marketing leader at GSK, driven by a passion for human-centered innovation in the pharmaceutical industry. With more than 20 years of experience at GSK, Pfizer and Danone, he combines his scientific curiosity with strategic creativity to accelerate meaningful outcomes for patients. The views expressed in this interview are Matt Mortimer-Ryan\u2019s own and do not necessarily represent those of GSK. &amp;nbsp;  ","author_name":"EMJ GOLD: Pharma news, views and analysis","author_url":"http:\/\/emgpodcast1.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37331940\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/190543155"}