{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Writing Your Own Business Story With Faye Ziegeweid","description":"Brian Thompson chats with Faye Ziegeweid, founder and CEO of Queen Fayzel, a greeting card company for people who want to send messages that are unique, sassy, and sincere. Faye built her values-aligned greeting card company after realizing she couldn\u2019t be her authentic self in her old career as a public health project manager. In this episode, Faye gets real about the personal side of entrepreneurship, including how self-discovery and personal growth are necessities for sustainable growth. She also shares how articulating your values clearly can attract the right clients and create a culture of accountability. Episode Highlights Mission-driven businesses lead with their \u201cwhy.\u201d To Faye, mission-driven businesses infuse their \u201cwhy\u201d into everything the company does. From product design to customer communications, mission-driven businesses focus less on what they do and more on why they\u2019re doing it. \u201cIt\u2019s less about what the business is providing and more about why it\u2019s providing that thing,\u201d she said. \u201cSometimes we\u2019re afraid to stay what we stand for or are worried about alienating customers.\u201d State your values -- and show how you live them. Queen Fayzel\u2019s website is unique because it not only states the company\u2019s values but also shares how it puts those values into practice. For instance, the company lives its value to \u201cMake Connections\u201d by donating 3% of profits to organizations making an impact. \u201cI want people to know what this business is about, but I also want people to understand how I\u2019m putting those values into practice in my business,\u201d Faye said.  Personal growth is part of the process. When Faye left her job in public health project management to start Queen Fayzel, she not only changed careers but also started on a journey of personal growth. Founding a company forced her to learn essential business skills and how to navigate moving forward without the illusion of certainty. \u201cI thought I had a lot of things to learn about the business, but then I realized I had a lot to learn about myself and how I function,\u201d she said. Accountability makes the journey less lonely. Faye emphasized the importance of connecting with fellow entrepreneurs for community and accountability. Whether it\u2019s checking in with a business owner friend or joining a more formal business group, it\u2019s paramount to find ongoing support from people who understand exactly what you\u2019re going through. \u201cEspecially if you\u2019re a solopreneur, it is so lonely sometimes, and it\u2019s really hard to be your own motivator,\u201d she said. \u201cWhen you\u2019re in a lower spot, having a group of people to be there is so important.\u201d Resources + Links Queen Fayzel: Website, Instagram, Facebook, Pinterest Faye Ziegeweid: LinkedIn Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD\/CFP, is a tax attorney and Certified Financial Planner\u00ae who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"