{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"MB 056: The Business of Writing a Magic Book","description":"Writing a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.\r\nWe have all been scammed at one time or another, with or without realising it. \r\nPeople have been scamming others for thousands of years, and scams work because of two uniquely human traits – greed and gullibility.\r\nStephen Cloete’s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and cons.\r\n \r\nIn this episode we discuss:\r\nStephen talks about his new book titled “Scammed”\r\nHow Scammed bridges the gap between the magicians and average person.\r\nThe dangers that deception poses\r\nThe difference between con artists and magicians\r\nThe History of Magicians calling out scammers\r\nWays Harry Houdini originally debunked psychics \r\nTechniques that psychics use to deceive their audience\r\nHow Facebook is the biggest gateway for modern scam artists\r\nStephen explains how clickbait’s are becoming more popular with scam artists\r\nThe difficulties of the writing process explained\r\n \r\nStephen shares some stories from his new book “Scammed”","author_name":"Magician Business Podcast","author_url":"https:\/\/magicianbusiness.com","html":"