{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)","description":"In today\u2019s saturated, AI-driven, trust-recession market, your brand\u2019s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately. TIMESTAMPS:  03:30 \u2013 The role of online reviews in brand awareness and leadership 05:00 \u2013 What PR actually includes: podcasting, articles, awards, and more 06:25 \u2013 Your perception vs. your customer\u2019s experience 08:10 \u2013 Selling the result vs. marketing what people actually value 09:40 \u2013 The trust recession: why what others say matters more than what you say 11:00 \u2013 How to become discoverable in a noisy digital world 12:35 \u2013 Free media vs. paid media: what\u2019s actually worth it 13:45 \u2013 OPA: How to leverage other people\u2019s audiences 15:00 \u2013 How to use PR to create mic-drop moments, deeper content, and repurposable assets Resources:  Join The Virtual Business School Membership for $59\/mo, no contract: https:\/\/go.virtualbusinessschool.com\/joinvbs&amp;nbsp;  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https:\/\/kellyroachinternational.kit.com\/tbo&amp;nbsp;   Follow Kelly on Instagram: https:\/\/www.instagram.com\/kellyroachofficial\/&amp;nbsp;   Follow Kelly on Facebook: https:\/\/www.facebook.com\/kelly.roach.520\/   ","author_name":"The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, &amp; High Performance Mindset","author_url":"http:\/\/www.kellyroachinternational.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37290045\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37290045"}