{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)","description":" From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast.  &amp;nbsp;  In this episode, Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era. Listen in to gain insights around shoppable ads, measurement, AI-fueled creative and segmentation, and how marketers can better plan and optimize campaigns in an increasingly fragmented TV landscape. ","author_name":"Adtech Unfiltered","author_url":"https:\/\/www.basis.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37278400\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37278400"}