{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"231: How to get the most from your outsourced marcom support","description":" School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn   Charlie and Rita are again joined by imageseven Digital Marketing Specialist Harrison Shearn to assess Google\u2019s new \u2018AI Mode\u2019 and its implications for school marketers and digital marketing more broadly. In the Deep Dive, they explore how to brief your marketing agency or creative team effectively by discussing why a solid brief matters, and how to avoid miscommunication and misalignment to get the best results. Finally, they answer a listener\u2019s question about the fine line between inspiration and imitation, before raving about Canva\u2019s cheeky and out of the box outdoor campaign in London. Episode Links: Google Is Now Rolling Out AI Mode In the US \u2013 Search Engine Roundtable \u2013 Barry Schwartz With 9 questions to the perfect briefing for agencies - awork Canva OOH Campaign - James Herring Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https:\/\/www.imageseven.com.au\/work-with-us\/ ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"