{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"323 The Secret to My 60-Cent Leads \u2014 How I Found a High-Performing Facebook Ad by Accident","description":" What if your next high-converting Facebook ad wasn\u2019t something you had to invent from scratch\u2014but was already hiding in plain sight on your farm\u2019s social feed? In this episode, I share how I stumbled onto a wildly successful Facebook ad that grew my email list by over 500 people in just a few weeks\u2014at an incredible cost of 60 cents per lead! You\u2019ll learn the story behind this happy accident, and how you can use the same strategy to build your list without reinventing the wheel. Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it\u2019s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed\u2014from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here\u2019s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com\/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com\/subscribe. Here's the caption for the high-performing Facebook ad featured in this episode's case study: \u201cCan I buy your produce if I\u2019m not a CSA farm member?\u201d We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. \ud83d\ude4c Here\u2019s how it works: \ud83d\udcdd Step 1: Join our weekly \u201cCan I buy your produce if I\u2019m not a CSA farm member?\u201d We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. \ud83d\ude4c Here\u2019s how it works: \ud83d\udcdd Step 1: Join our weekly Availability List. \ud83d\udc49 Go to https:\/\/shared-legacy-farms.kit.com\/7a9470d99f to sign up. \ud83d\udce9 Step 2: Each Saturday, we\u2019ll email you our product availability list (what\u2019s fresh + in season!). \ud83d\uded2 Step 3: Place your preorder anytime over the weekend using our online store. You\u2019ll get to choose from our 3 pickup locations when you check out: \u2022 Sylvania \u2013 Tuesdays 5:30\u20136:30 PM \u2022 Elmore \u2013 Tuesdays 5:30\u20136:30 PM \u2022 Perrysburg \u2013 Thursdays 5\u20136:30 PM \ud83d\udce6 Step 4: We pack your order to spec and bring it to your pickup site on your chosen day. \ud83e\udd55 You go home with beautiful, just-picked produce from a local organic farm. Win-win. So YES \u2014 you don\u2019t have to be a CSA farm member to enjoy our veggies. Just sign up, shop when you want, and enjoy the best of the season. We\u2019d love to feed you. \ud83d\udc9a. \ud83d\udc49 Go to https:\/\/shared-legacy-farms.kit.com\/7a9470d99f to sign up. \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"