{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Make Plan B Your Plan A","description":"If I am you, and I have a job working for someone else, I\u2019d start moving plan B to plan A right now. Build something that only you can do. That\u2019s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you\u2019ll be able to make a living off of that. If you want to build IP for someone else, go do that\u2026but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don\u2019t actually have it for many reasons. What\u2019s your reason? Could it be self inflicted?  -------   Like this episode? SUBSCRIBE on Apple, Spotify or Google.  See all Content Inc episodes at the Content Inc. podcast home.   Get my personal newsletter today and receive my free goal-setting guide today. ","author_name":"Content Inc with Joe Pulizzi","author_url":"https:\/\/www.contentinc.io","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37261145\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37261145"}