{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Future of MMM (with Greg Dolan)","description":" Fragmentation in the marketing industry isn\u2019t new\u2014but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Keen Decision Systems, joins host Noor Naseer to discuss how marketing mix modeling (MMM) is evolving to meet these challenges.  &amp;nbsp;  Dolan outlines how breaking down marketing silos with a top-down and bottom-up approach can drive better decisions, collaboration, and results across teams and organizations. He and Noor also explore why real-time insights and holistic measurement are critical in a world of shrinking budgets and exploding channels. ","author_name":"Adtech Unfiltered","author_url":"https:\/\/www.basis.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37256455\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37256455"}