{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Show don't tell - the full approach explained (live event recording)","description":"Brand new keynote talk from Lisa Bean on how to grow your online coaching \/ education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you\u2019re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 \u2013 01:09 The belief that changed everything: \u201cThere is so much money out there to be made.\u201d Customers are already looking \u2014 the challenge is being findable. 01:09 \u2013 02:34 Understanding the full customer journey: Cold lead \u2192 warm lead \u2192 client \u2192 repeat client 02:34 \u2013 03:04 The mistake most people make online: asking for too much trust too soon. 03:04 \u2013 04:06 How ranking on Google for \u201cbusiness coach\u201d helped Lisa generate high-converting leads. 04:06 \u2013 05:10 Why her sales calls convert 9.9\/10 \u2014 and how you can warm up new clients in the same way. 05:10 \u2013 06:10 What to have in place when someone finds you for the first time. 06:10 \u2013 08:00 How to hook people instantly in your videos and why you should give value up front. 08:00 \u2013 09:25 The importance of clarity on your website. If they\u2019re lost, you\u2019ve lost them. 09:25 \u2013 11:10 The three types of content every business needs: - Content that reaches new people - Content that builds your brand - Content that makes your offers clear and easy to buy 11:10 \u2013 14:00 Different ways to reach new audiences: networking, SEO, speaking, ads 14:00 \u2013 15:30 Why marketing matters more than talent \u2014 and why you must learn it yourself. 15:30 \u2013 17:00 Credibility signposting: how to show that your brand is experienced and established. 17:00 \u2013 19:00 Why customers need to \u201ctest drive\u201d your offer. Discovery calls aren\u2019t enough. 19:00 \u2013 21:00 How Lisa built her events strategy \u2014 and why she ran them at a loss to build trust. 21:00 \u2013 23:14 The value of documenting your events and using content as your proof. 23:14 \u2013 25:00 How to create ads from spontaneous moments and event footage. 25:00 \u2013 27:00 Organic social content that builds trust and attention. Why variety matters. 27:00 \u2013 29:00 Selling without pressure. The work you do before the offer is what sells. 29:00 \u2013 31:00 The role of thought leadership in helping people understand what you do and how. 31:00 \u2013 34:00 Turn your real-life insights and client patterns into weekly content. 34:00 \u2013 36:00 Thought leadership as a map: your job is to guide people through the journey. 36:00 \u2013 40:00 Final advice: teach weekly, calibrate your ideas, and document what works. \ud83d\udd17 Links & Resources: Guide: The 5 Key Questions to Make Sales Online (\u00a37)- Get clarity on your offer, outcomes, and how to stand out in your niche \u2013 https:\/\/lisa-bean.com\/paid-to-serve\/ Course: Learn How to Market to Sell in this brand new online course (\u00a399) \u2013 https:\/\/lisa-bean.com\/online-marketing-course\/  Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (\u00a324\/month) \u2013 https:\/\/betheperson.co.uk\/ #coaching #coachingbusiness #marketingadvice ","author_name":"The Lisa Bean Podcast","author_url":"http:\/\/lisabean.libsyn.com\/website","html":"