{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference","description":" What if there was a way to instantly get in front of new customers who are already primed to trust you? In today\u2019s episode, we\u2019re digging into the power of collaborations\u2014one of the smartest and most underused marketing strategies for farmers. You\u2019ll hear real-life examples of creative partnerships that drive sales, grow your audience, and build deeper community connections\u2014without spending a ton of money. What You\u2019ll Learn What a collaboration looks like in farm marketing (with tons of inspiring examples\u2014from mocktail nights to pop-up dinners to recipe card partnerships). How to \u201cborrow the trust\u201d of another brand\u2019s audience (and why that matters!). Simple, low-lift collaboration ideas you can try this season\u2014online and in person. How to plan, pitch, and execute a collaboration that actually helps both partners succeed. The key mistakes to avoid when collaborating (so you don\u2019t waste time or burn bridges). Smart ways to turn a one-time collab into a recurring campaign. Today's Podcast Guest: Erika Tebbens, Taste the Local Difference Erika Tebbens is the Director of Impact at Taste the Local Difference and a marketing expert with twenty years experience running businesses of all kinds, including farming and beekeeping. TLD is a woman-owned and woman-led marketing agency for purpose-driven food and farm businesses. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant for entrepreneurs. \ud83d\udc49 Learn more at LocalFoodMarketing.com   Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Taste the Local Difference: If your marketing to-do list is starting to feel like a second full-time job, it\u2019s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed\u2014from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here\u2019s a special offer just for My Digital Farmer listeners: visit LocalFoodMarketing.com\/podcast, fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) Helpful Links Mentioned in This Episode Local Food Marketplace Resources page -- this is a great place to go and look for tools, downloads, swipe files, marketing templates, and webinar trainings. This is built and designed for farmers and local business entrepreneurs in the food space! The Farm Marketing Plan Checklist -- Erika references this in today's podcast. Grab it here! What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com\/subscribe.   ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"