{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bringing Strategy Back to Adtech (with Tash Walker)","description":" Is too much tech undermining your marketing strategy?  &amp;nbsp;  In an era where there seems to be a tech point solution for everything, hear why it\u2019s critical to build a strong strategic foundation first&amp;nbsp;before&amp;nbsp;layering on technology and automation.  &amp;nbsp;  Tash Walker, founder of global research agency The Mix, joins host Noor Naseer to explore how marketers are mistaking data for insight, and why chasing short-term media metrics can derail long-term brand growth. Together, they break down what it takes to craft strong, human-centered strategies in a fragmented media landscape\u2014and why it\u2019s time to rethink how much thinking we\u2019re outsourcing to our tools. ","author_name":"Adtech Unfiltered","author_url":"https:\/\/www.basis.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37169165\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37169165"}