{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand","description":"In this season finale, I\u2019m joined by the incredible Fisayo Longe \u2014 founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion. But instead of just telling the brand story from the beginning, this episode is diving into what\u2019s happening right now inside Kai \u2014 the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales. If you\u2019ve ever wondered how to build momentum and keep it going, this one\u2019s for you.   In this episode, we cover: \u2728 The viral success of the Gaia dress and what came after \ud83d\udcac Taking big risks in business and what happens when they don\u2019t pay off \ud83d\uddc2 Fisayo\u2019s current team structure and her move to 3PL \ud83e\uddf5Sample sales with fans flying in from the US \ud83d\udce3 Building community through events, tote bags and niche meetups \ud83e\udde0 Her marketing mindset and finding creative clarity in a chaotic world \ud83c\udf1f The importance of rest, hobbies and reclaiming her spark as a founder   \ud83d\udd17 Links & Mentions Follow Fisayo Longe and shop the brand: https:\/\/www.instagram.com\/fisayolonge  https:\/\/kaicollective.com\/   \ud83c\udfa7 Listen & Watch You can listen by clicking through to Apple Podcasts or Spotify You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!) \ud83d\udcac If you enjoyed this episode, please remember to rate, review & subscribe!    \u2728 Sponsors A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast! ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"