{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why LinkedIn Beats Instagram for Making Real Money \ud83d\udcb0","description":" If you're a coach, content creator, service provider, or blogger and you're still betting on Instagram to grow your business, this episode of The Blogger Genius Podcast might just change your mind. My guest, Scott Aaron, a top LinkedIn expert and author of The LinkedIn Book for Sales and Marketing, shares why LinkedIn is where the real business-building magic happens\u2014and how to tap into it even if you're not a "corporate type." \ud83d\udc47 PLUS: Grab my free AI prompt to generate 10 digital product ideas you can launch this week! milotree.com\/thisweek Why Instagram Isn\u2019t Enough Anymore Instagram may be where you're posting regularly, chasing likes, and hoping to go viral\u2014but that doesn't necessarily translate into customers or sales. Here\u2019s why Scott says LinkedIn is a smarter bet: \u2705 Higher-Income Users The average Instagram user makes under $30,000 a year. On LinkedIn? Most users earn $75,000\u2013$100,000+, meaning they have money to spend. \u2705 Decision-Makers Are on LinkedIn 88% of users are in decision-making roles. These are people who can say YES to hiring you, buying from you, or partnering with you. \u2705 Less Competition for Attention Only 1% of LinkedIn users post content weekly. That means your content has a much better chance of standing out and being seen. But I\u2019m a Blogger\u2026 or a Dog Trainer\u2026 or a Food Creator. Is LinkedIn Still for Me? Yes! According to Scott, if your content is educational, informative, and solves problems\u2014there\u2019s a place for you on LinkedIn. \u2705 Bloggers can offer tips or insights that appeal to professionals trying to manage work-life balance. \u2705 Dog trainers? Professionals own dogs too. \u2705 Food creators? Busy professionals need help with healthy, quick meals. The key is positioning yourself as an expert and sharing helpful content\u2014not just \u201cfun\u201d or viral entertainment. How to Set Up Your LinkedIn to Convert Visitors Into Leads Scott recommends being intentional with every part of your LinkedIn presence: Avoid the \u201cResume Look.\u201d Instead, treat your profile like a landing page.   Add Clickable Links. At the top of your profile and in the Featured section, link to your: Lead magnet or freebie Website Podcast Calendar link   Post with a Purpose. Never post just for vanity metrics. Each post should add value and end with a call-to-action, like: \u201cWhat was your biggest takeaway?\u201d \u201cComment \u2018yes\u2019 if this resonates.\u201d \ud83d\udca1 Pro Tip: Don\u2019t add external links in the body of your post\u2014drop them in the first comment instead so LinkedIn doesn\u2019t throttle your reach. The 3 Tools Scott Uses to Grow His List (and You Should Too) Clickable Links in Your Profile Drive people to sign up for a freebie, book a call, or check out your podcast. LinkedIn Newsletter When you publish your first newsletter, LinkedIn invites ALL your connections to subscribe\u2014and will continue promoting it via email and notifications. (Scott\u2019s open rate? 38\u201342%!) LinkedIn Live Scott turns each live into a podcast episode and repurposes it into 84 pieces of content. He adds a simple CTA in every live like, \ud83d\udc49 \u201cComment \u2018workshop\u2019 below, and I\u2019ll send you the link.\u201d \u2026then personally sends the opt-in link to new subscribers. Repurpose Like a Pro: One Live = 84 Pieces of Content Scott\u2019s streamlined content strategy: \ud83d\udcbb Pre-records LinkedIn Lives using StreamYard \ud83c\udf99 Publishes them as podcast episodes \ud83c\udfa5 Uploads to YouTube \u2702\ufe0f Uses Opus Pro to create short clips \ud83d\udcf2 Shares clips as Reels, Shorts, and on LinkedIn Each piece drives people to the same opt-in, keeping his strategy simple and focused. Want to Start Growing Your Email List and Selling Your Expertise? The first step is to offer something of value\u2014like a freebie. \ud83c\udf81 Get My Free AI Prompt: 10 Awesome Digital Products to Launch This Week You'll be surprised how fast you can come up with a profitable idea using this one prompt. Then... \ud83d\ude80 Sign up for MiloTree\u2019s free plan With MiloTree, you can: Create unlimited freebies Use AI to build opt-in pages in minutes Deliver your freebie automatically Connect it to your email platform Sell digital products directly with no tech headaches Try it for free today \u2192 milotree.com Final Thoughts LinkedIn is no longer just a place for r\u00e9sum\u00e9s and recruiters. It\u2019s a goldmine for creators, bloggers, and service providers who want to build authority, grow their email lists, and attract high-quality leads. By showing up consistently, being helpful, and optimizing your profile and newsletter, you can create a powerful system for business growth\u2014without needing to dance on Reels or chase algorithms. Other Posts You\u2019ll Love: Why LinkedIn Is a Hidden Goldmine for Creators in 2025 with Louise Brogan How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed) How to Grow Your Email List Fast (No Tech Skills Needed!) Ready to build your list and launch with ease? ","author_name":"Blogger Genius: Monetization & Digital Product Success","author_url":"https:\/\/milotree.com\/page\/welcome-to-the-blogger-genius-podcast\/","html":"