{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Mastering Your Retail GTM Strategy","description":"  Want your product on store shelves? It\u2019s not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal the step-by-step guide for building a bulletproof retail channel strategy.   You\u2019ll learn why getting into the wrong store can kill your brand, how to identify the perfect retail partners, and why your first retailer sets the tone for your entire launch. Plus, discover why hope is never a strategy\u2014and what to do instead.    How to map out your ideal retail \u201cdream team\u201d   The surprising costs of launching with regionals vs. nationals   Why retail cadence can make or break your brand   The shelf placement puzzle: where you belong and who you replace    Ready to build a channel strategy that wins? Listen now. ","author_name":"CPG Insiders","author_url":"https:\/\/cpginsiders.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37147540\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/190035785"}