{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"188 | Behind the Brand: The Making Of Wildflower Events &amp; Design","description":"This week\u2019s Behind the Brand episode is a special one. I'm sitting down with someone I\u2019ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you\u2019ve ever scrolled her Instagram and thought, \u201cDamn, I want to go to that wedding,\u201d you\u2019re not alone. Lindsey has built a brand that\u2019s as bold and personality-driven as it is beautifully refined, and in this episode, we\u2019re getting into the how and the why behind it all. On this episode of The Power in Purpose Podcast:   [00:00] Introduction to Wildflower Events and Design   [09:56] The Journey Begins: From Wedding Planning to Business   [19:54] Building Confidence Through Styled Shoots   [26:51] Holy Shit Moments: Recognizing Growth and Success   [33:02] The Big Rebrand: Aligning with Personal Identity   [39:04] Finding Authenticity in Branding   [42:47] Evolving Business Practices   [45:34] The Power of Yes and No   [50:12] Introducing Camp Wildflower   [01:04:01] Summer Camp Experience   [01:12:21] Building an Iconic Brand   Thanks for tuning into today\u2019s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola SHOW NOTES: http:\/\/www.powerinpurposepodcast.com GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https:\/\/weddingproinsiders.com SHOW SPONSORS: Learn more about Honeybook &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/honeybook Sign-Up for Flodesk &amp;amp; Get 50% Off: http:\/\/candicecoppola.com\/flodesk LINKS MENTIONED:   Check out her website: https:\/\/wildflowereventsdesign.com\/&amp;nbsp;   Follow her on Instagram: https:\/\/www.instagram.com\/wildflowereventsdesign\/   Learn more about Camp Wildflower: https:\/\/wildflowereventsdesign.com\/camp-wildflower&amp;nbsp;   JOIN ME INSIDE THE PLANNER\u2019S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https:\/\/plannersplaybook.com CONNECT WITH ME: http:\/\/instagram.com\/candice.coppola https:\/\/www.youtube.com\/channel\/UCp3XF6mQ1bNWry55DsSyUMw https:\/\/www.facebook.com\/thecandicecoppola &amp;nbsp; ","author_name":"The Power in Purpose: A Wedding Industry Podcast for Wedding Pros","author_url":"http:\/\/www.powerinpurposepodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37134050\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/37134050"}