{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#141 - Attracting Clients: The Missing Piece","description":"This week, I\u2019m sharing a short clip from a recent weekend of my flagship programme Clarity Certification Training, where I answered an interesting question: \u201cHow can coaches better understand what truly motivates their potential clients?\u201d It\u2019s such an important question \u2013 because they\u2019re focusing on what the coach finds valuable themselves\u2026 rather than what really matters to the people they\u2019re hoping to help. I start my answer by sharing one of my favourite metaphors (from my friend Dean Jackson) that brings this to life in a really simple way. You\u2019ll hear us explore what your clients are really looking for, what they\u2019re trying to avoid \u2013 and how to take both into account when you\u2019re designing your offer. If you\u2019ve ever had a potential client back away \u2013 and you weren\u2019t quite sure why \u2013 you might find this especially helpful. Big love, Jamie --- \ud83d\ude80 Ready to Boost Your Coaching Impact? Take Jamie Smart\u2019s free 4-min assessment to gain clarity, enroll clients, and maximize your impact. www.jamiesmart.com\/scorecard ","author_name":"The Thriving Coaches Podcast","author_url":"http:\/\/www.jamiesmart.com\/tcp","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37090260\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189864715"}