{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to make your podcast more visible: Maximizing podcast discovery more","description":"In this episode of the Headliner Podcast, hosts Nicholas and Elissa chat about how to make your podcast more visible\u2014all inspired by a comment on our social media!!!&amp;nbsp; With some eye-opening stats, they share that 71% of listeners discover new shows through social media, and 68% of video podcast listeners have found podcast content via social clips. Nicholas and Elissa offer handy tips on creating engaging posts, optimizing video content, and using SEO-friendly titles and descriptions to get noticed. You'll learn why transcripts matter for indexing, the perks of making video content, and how to keep a strong online presence with a dedicated website. Tune in to explore these strategies to help your podcast stand out! (00:00) Nicholas and Elissa discuss ways to promote your podcast on Headliner (02:18) 71% of podcast listeners have reported finding a podcast on social media (05:21) Tips on creating smart titles and descriptions for YouTube videos and social media (07:07) 52% of podcast discovery is happening on YouTube 27% through search (09:16) Some podcast apps now allow for transcripts, which Spotify is now allowing for (12:59) Make video for your podcast really does help boost engagement, reach (16:34) What else can you do to improve your podcast content strategy (17:09) Having a website helps your podcast rank higher in search results (19:30) Five easy things podcasters can do to help build their show's visibility Show notes created by&amp;nbsp;https:\/\/headliner.app \ud83c\udf99\ufe0f Thanks for podcasting with Headliner! &amp;nbsp; ","author_name":"The Headliner Podcast: Discovery and Marketing","author_url":"https:\/\/www.headliner.app","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/37064295\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189790840"}