{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"320 How to Create a VIP Customer Strategy for Your Farm Part 2","description":"Last week we mapped out what your farm\u2019s VIP program could look like. This week, it\u2019s time to bring it to life. How do you structure it? Communicate it? Track it? And\u2026 what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand\u2014this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy software Whether VIP status should be permanent\u2014or something your customers have to maintain How to coach your audience into becoming VIPs using strategic communication Sneaky-smart ways to build FOMO and drive more purchases Real-world examples of perks that delight and reward your best customers \ud83d\udca1 Plus: I\u2019ve created a free worksheet to help you plan your own VIP tier. \ud83d\udc49 Download it now at www.mydigitalfarmer.com\/vipworksheet Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. \ud83c\udfa7 Missed Part 1? Go back to [Episode 319] if you haven\u2019t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School Marketing doesn\u2019t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \u2705 Promotion calendar planning \u2705 Google Business Profile optimization \u2705 Writing email sequences \u2705 Customer testimonials and funnel building \u2705 Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com\/fms Helpful Links Mentioned in This Episode Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. Shared Legacy Farms CSA Academy -- I mention this resource library that I built (and make available to all my CSA members). If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of providing a "perk" for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 313 Building Systems and Automations into Your Farm Business Using Zapier (with Glen Young) - Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations!  VIP programs are an ideal target for automation! Download Glen's 5 Simple Farm Automations (No Coding Required). Episode 314 The Power of a Beta Test in Marketing -- I mentioned this in the episode. Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com\/subscribe. Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"