{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa","description":"Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand\u2019s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win are the ones who can pivot fast \u2014 without losing their balance. Today we\u2019re going to talk about the crucial connection between modern supply chain strategy and brand agility. To help me discuss this topic, I\u2019d like to welcome Salvatore Lombardo, Chief Product and Technology Officer at Coupa.   About Salvatore Lombardo   Salvatore \u201cSalva\u201d Lombardo is the Chief Product and Technology Officer at Coupa. Lombardo leads Coupa\u2019s innovation roadmap and is responsible for its vision, articulation, and execution. Lombardo was previously Chief Product Officer for SAP Ariba, where he was responsible for leading its global product team, roadmap, engineering, and delivery.   Prior to that, he was Senior Vice President, Head of SAP S\/4HANA Source to Pay & Order to Cash. Lombardo was instrumental in leading the development organization through SAP\u2019s largest shift from on-premise to cloud. He harmonized and built SAP\u2019s spend portfolio and deployed the innovation roadmap at scale. Over two decades at SAP< he held various product and development management roles across procurement, suppliers, logistics, warehouse, customer management, and custom projects. Lombardo holds a master\u2019s degree in business informatics and administration from the University of Mannheim.   Resources    Coupa: https:\/\/www.coupa.com https:\/\/www.coupa.com    Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https:\/\/bit.ly\/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https:\/\/bit.ly\/agile150   Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https:\/\/www.b2bagility.com  Connect with Greg on LinkedIn: https:\/\/www.linkedin.com\/in\/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https:\/\/www.agilebrandguide.com ","author_name":"B2B Agility with Greg Kihlstr\u00f6m\u2122: MarTech, E-Commerce, & Customer Success","author_url":"https:\/\/agilebrandguide.com\/the-agile-brand-podcasts\/b2bagility\/","html":"