{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#113. Mac vs. Maybelline: How Two Brands Sell the Same Product Differently","description":"Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn\u2019t a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands. In this episode, I\u2019m sharing a personal story about identity, visibility, and the power of knowing exactly who you\u2019re speaking to. Using Mac and Maybelline as a case study, I\u2019m breaking down why two products in the same category can perform entirely differently and what that means for your brand. Whether you\u2019re feeling invisible in a saturated market or wondering how to truly stand out, this episode will shift your perspective on what makes a brand powerful. What You\u2019ll Learn:   Why the loudest brand isn\u2019t always the most successful   The real difference between standing out and being seen by the right person   A simple case study that explains brand positioning in real life   How data, not vibes, is your most powerful brand-building tool   Why identity and customer insight should drive your entire strategy   Thanks for tuning in, don\u2019t forget to subscribe for the latest episodes.  \u2728 GET THE REAL INSIGHTS The content I don\u2019t post on social lives in the Brand Growth Journal. Want to build a brand people obsess over\u2014for the long haul? [Join me here \u2192] \u2728 FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth &amp;amp; Bring in More Product Sales without Changing Your Branding or Packaging &amp;nbsp; \u2728 CONNECT: \ud83d\udda5&amp;nbsp; Website: Startward Consulting&amp;nbsp; \ud83d\udcf7&amp;nbsp; Instagram: Follow Me On Instagram \ud83d\udcf7 Youtube: Subscribe To My Youtube Channel ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36974450\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36974450"}