{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 3 Episode 008 -  How @whatemwore Launched Good Basics Club With Millions Watching","description":"This week I\u2019m joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club. What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it\u2019s really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion. In this episode, we cover: \ud83d\udce6 That buzzy launch night and the reality behind the Shopify pings \ud83d\udcf2 How she built a content strategy that actually converts \ud83e\uddf5 Deciding what to launch with (and what she\u2019d change next time) \ud83e\udde0 Why a slow build worked better than perfection  \ud83d\udcc8 Balancing a huge following with a small team and big heart \ud83d\udc5a The power of community shoots and real styling inspiration \ud83c\udfaf What\u2019s coming next for The Good Basics Club (spoiler: events, restocks and new pieces) Whether you\u2019re pre-launch, building a capsule collection or just feeling overwhelmed with content\u2026 Emma\u2019s story is packed with practical advice and grounded honesty. &amp;nbsp;    Links &amp;amp; Mentions Follow Em and shop the collection! https:\/\/www.instagram.com\/goodbasicsclub\/ https:\/\/goodbasicsclub.com\/ Watch this episode on YouTube&amp;nbsp;\ud83c\udfa5           Listen &amp;amp; Watch You can listen by clicking through to Apple Podcast&amp;nbsp;&amp;nbsp;here You can also watch the episodes over on&amp;nbsp;my Youtube Channel! (Remember to leave a comment!) \ud83d\udcacDon\u2019t forget to rate, review or subscribe as it really helps more fashion founders find the podcast. Sponsors \u2728 A big thanks to&amp;nbsp;Lucy &amp;amp; Yak,&amp;nbsp;ScoreApp and&amp;nbsp;Studio C for sponsoring this podcast!    ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36968000\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189864245"}