{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"319 How to Create a VIP Customer Strategy for Your Farm Part 1","description":"Have you ever walked into a place so often that the staff knew your name\u2014and your order? There\u2019s something magical about being recognized and treated like a regular. It creates loyalty. That\u2019s the idea behind a VIP strategy\u2014and your farm needs one. In today\u2019s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm\u2019s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You\u2019ll learn: Why your business needs a VIP strategy What behaviors to track to spot your most loyal customers The kinds of perks that work best (by farm type!) And how to design a VIP tier that feels intentional and doable \ud83d\udca1 Plus: I\u2019ve created a free worksheet to help you plan your own VIP tier. \ud83d\udc49 Download it now at www.mydigitalfarmer.com\/vipworksheet \ud83c\udfa7 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School Marketing doesn\u2019t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \u2705 Promotion calendar planning \u2705 Google Business Profile optimization \u2705 Writing email sequences \u2705 Customer testimonials and funnel building \u2705 Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com\/fms Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in Farm Marketing School, starting June 1st. Do you need help creating a 30 Day plan for social? Come inside and learn how to build a repeatable system that feels intentional and easy. Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com\/subscribe. Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! And remember\u2026 I believe in you. \ud83d\udc9b ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"