{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies","description":"Paul Stansik sits down with Shiv Narayanan\u2014founder of How to SaaS and author of Exit-Ready Marketing\u2014to break down what most private equity firms and portfolio companies get wrong about marketing. They explore how to make marketing a measurable, scalable lever for value creation, from diligence to exit. Shiv shares the frameworks he's used across countless engagements to tie marketing strategy, budget, and team structure to real business outcomes. If you\u2019re tired of vague brand goals and unaccountable spend\u2014or you\u2019re just trying to figure out what \u201cgood marketing\u201d looks like in a PE context\u2014this episode gives you the language, metrics, and mindset to make marketing work like a growth function. ","author_name":"Private Equity FunCast","author_url":"http:\/\/www.pefuncast.com","html":"