{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Your Amazon Ads Aren\u2019t Working (And What the Best Brands Do Differently)","description":"What if you could see what your customers are searching before they even hit 'buy'? In today\u2019s hyper-competitive marketplace, that\u2019s exactly what the best brands are doing, and it\u2019s giving them a serious edge. In this episode, Chris Barnes, General Manager of Retail &amp;amp; Alternative Channels at Jungle Scout, joins hosts Reid Jackson and Liz Sertl to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond. Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and advertising, all by knowing what to look for in the data.  In this episode, you\u2019ll learn:   How to use search and shopper behavior to guide product strategy   Why category management looks different in the age of marketplaces   The data brands overlook and how it impacts sales performance    Jump into the conversation: (00:00) Introducing Next Level Supply Chain (02:07) Chris Barnes on his career journey (04:38) Transforming strategy with data and intelligence (05:55) Category management in-store vs. online (09:23) AI\u2019s impact on search and consumer behavior (13:04) Dude Wipes\u2019 growth and success (15:35) Leveraging data to understand consumer needs (19:17) Power of data analytics in product development (20:48) Top strategies for maximizing growth (27:37) The future of agencies and AI in business &amp;nbsp; Connect with GS1 US: Our website -  www.gs1us.org GS1 US on LinkedIn &amp;nbsp; Connect with the guest: Chris Barnes on LinkedInCheck out Jungle Scout ","author_name":"Next Level Supply Chain with GS1 US","author_url":"https:\/\/next-level-supply-chain-with-gs1us.podcastpage.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36932485\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36932485"}