{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing With Partners And Purpose With Erika Rodriguez","description":"Brian chats with Erika Rodriguez, founder and CEO of Nadi Marketing and co-founder of Tidal Pages. Erika specializes in partnership marketing for sustainable and purpose-driven businesses. In this episode, she shares how being laid off led her to entrepreneurship, the power of niching down, and how authentic partnerships can amplify your impact. Erika also details why email should be a top marketing priority and how joy, connection, and community have shaped her businesses. Episode Highlights Mission-driven businesses prioritize sustainability. Erika defines a mission-driven business as one that prioritizes sustainability throughout the entire product lifecycle -- from who makes the products to how they\u2019re disposed of. \u201cThey don\u2019t create the product just to make profits,\u201d she said. \u201cThey actually think about the whole lifecycle of their product and about more of the people in the planet that they serve.\u201d Niching down makes marketing easier. When Erika started Nadi Marketing in 2020, she offered a full suite of marketing services: websites, blog posts, social media, and events. But after deciding to follow what brings her joy, she niched down to specializing in partnership marketing for sustainable businesses. She\u2019s now seen as an expert in her field and the work itself has become a lot easier for her. \u201cIt made me target my marketing more, and it\u2019s putting me as the expert,\u201d she said. \u201cThe client work has been so much easier because I enjoy that work.\u201d Partnership marketing allows for mutual growth. Erika defines partnership marketing as collaborating with another business to create a marketing campaign, product, bundle, or other shared initiative. The goal is to build relationships that benefit both parties and align with shared values. \u201cIf we can find businesses the right partners, then they can make partnerships specifically for impact,\u201d she said. \u201cWe can do so much more together.\u201d Build your community. Building a business is not easy, which is why Erika hopes that all entrepreneurs have a community to support them during tough times. During the pandemic, Erika built her social media community by organically connecting with people on Instagram, which turned into IRL relationships. She encouraged other business owners to lean on the partners they have in their communities. \u201cStart with the connections and partners that you have,\u201d she said. \u201cEveryone has a network already, but maybe you\u2019re not leveraging it.\u201d Resources + Links \u201cStart with Why\u201d by Simon Sinek Erika Rodriguez: LinkedIn Nadi Marketing: Website, LinkedIn, Instagram, Facebook Tidal Pages: Website, LinkedIn, Instagram, Facebook Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD\/CFP, is a tax attorney and Certified Financial Planner\u00ae who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"