{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#174: Fitness Industry Trends 2025, Mastering Lead Generation and What Most Small Gym Owners Get Wrong with Justin Tamsett!","description":"Justin \u201cJT\u201d Tamsett is a globally recognized fitness industry expert, speaker, and business coach with over 30 years of experience.&amp;nbsp; &amp;nbsp; A former gym owner and fitness instructor, he now helps gym owners and managers improve profitability, member retention, and leadership skills through his company, Active Management.&amp;nbsp; &amp;nbsp; As the host of the Fitness Business Podcast and a leader of REX Roundtables in the US and Australia, he has spoken at over 40 conferences in 23 countries.&amp;nbsp; &amp;nbsp; Passionate about reducing global healthcare costs by promoting physical activity, JT is dedicated to empowering fitness entrepreneurs and shaping a healthier world. &amp;nbsp; Some of the takeaways from today\u2019s show: -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Responding promptly to inquiries is crucial for conversions. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Many gyms fail to follow up on leads effectively. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;A simple follow-up system can significantly improve lead management. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Small gym owners often overcapitalize and struggle with cash flow. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Strength training is becoming increasingly popular among all demographics. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Recovery practices in gyms lack proper programming. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Pilates is a growing trend in the fitness industry. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Referrals remain a powerful tool for increasing membership. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Offering incentives for referrals can boost client acquisition. -&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;Understanding consumer trends is essential for gym owners. &amp;nbsp; Today\u2019s show is sponsored by my six month business mentorship: Apply below. https:\/\/briankeanefitness.com\/mentorship-and-business-coaching &amp;nbsp; (Website) https:\/\/www.activemgmt.com.au (Instagram) https:\/\/www.instagram.com\/justintamsett (LinkedIn) https:\/\/au.linkedin.com\/in\/justintamsett (Podcast) Fitness Business Podcast: Leadership, Innovation, and Profit - Podcast - Apple Podcasts ","author_name":"The Fitness Business Podcast","author_url":"http:\/\/briankeanebusiness.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36927985\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189414140"}