{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"051: The End of Interesting: AI in Experimentation with Deborah O'Malley","description":"In this episode of Intended Consequences, Brian Massey sits down with Deborah O\u2019Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation \u2014 from A\/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. &amp;nbsp; ","author_name":"Intended Consequences","author_url":"https:\/\/www.conversionsciences.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36926910\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189411575"}