{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"Retailgentic crossover: Sucharita Kodali - VP and Principal Analyst, Forrester Research","description":"In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover:  - The explosion of retail media networks - Why marketplaces are making a comeback - OpenAI\u2019s retail ambitions (and that Instacart CEO hire) - GenAI adoption across retail use cases - The rising threat to Google from TikTok and AI search - What\u2019s actually agentic vs. \u201cfaugentic\u201d  \u23f1 Notable Timestamps:  00:06&amp;nbsp;\u2013 What is Retailgenic and what\u2019s at stake in AI shopping 03:00&amp;nbsp;\u2013 Why retail media networks exploded post-COVID 07:30&amp;nbsp;\u2013 Instacart\u2019s ad business &amp;amp; the OpenAI CEO move 10:00&amp;nbsp;\u2013 How big retailers are actually using GenAI today 14:00&amp;nbsp;\u2013 Is Google search under threat from ChatGPT, TikTok &amp;amp; Perplexity? 20:00&amp;nbsp;\u2013 Agentic shopping: hype vs. reality 26:00&amp;nbsp;\u2013 Could AI replace ticket brokers and influence high-demand shopping? 31:00&amp;nbsp;\u2013 The power of TikTok shopping and influencer-led discovery 33:00&amp;nbsp;\u2013 Closing thoughts on what\u2019s truly \u201cagentic\u201d vs. faugentic  \ud83d\udc49 Subscribe for more deep dives into the AI commerce revolution:&amp;nbsp;https:\/\/www.retailgentic.com  \ud83d\udcfa Watch episodes on YouTube:&amp;nbsp;youtube.com\/@retailgentic  \ud83c\udfa7 Listen wherever you get your podcasts: Spotify, Apple, etc. ","author_name":"The Jason &amp; Scot Show - E-Commerce And Retail News","author_url":"http:\/\/jasonandscot.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36896250\/height\/300\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"300\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189313260"}