{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Lessons from the Trenches \u2013 Seller\u2019s Corner with James Fair","description":"  What does it really take to sell a specialized, high-performing company\u2014and survive the emotional rollercoaster along the way?  In this episode, we sit down with James Fair, co-founder of Vetasi, to discuss his firsthand experience navigating the M&A process. With no urgent motivation to sell, James still saw the value in preparing for the future and ultimately chose to pursue an acquisition.  He reflects on what made Vetasi attractive to buyers, the challenge of maintaining company operations while managing the demands of due diligence, and the critical role of trust and communication with internal teams.  James also shares the surprises, missteps, and hard-earned lessons from the deal, offering candid advice for founders considering their own exits. You\u2019ll hear why emotional resilience matters, how preparation can make or break a sale, and what life looks like on the other side of the table.  00:00 \u2013 Introduction & Vetasi\u2019s background 01:40 \u2013 Why James decided to pursue an exit 02:25 \u2013 What made Vetasi attractive to buyers 04:45 \u2013 Communicating with investors and leadership 05:45 \u2013 Running the business during due diligence 07:00 \u2013 Timing, preparation, and lessons learned 09:55 \u2013 Life after the deal and final advice ","author_name":"TechExits Podcast","author_url":"http:\/\/techexits.libsyn.com\/website","html":"