{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Season 3 Episode 007 - Inside Sydney Lane: How Sian Whitefoot Built a Fashion Brand with Unfiltered Honesty","description":"This week I\u2019m chatting to someone whose career path is surprisingly similar to mine\u2026 we both studied at De Montfort Uni and started in the industry via the classic buying and design route before eventually going solo. Sian Whitefoot is the founder of Sydney Lane \u2013 a striking womenswear brand blending bold, confident design with a refreshingly honest online presence. If you\u2019ve seen her TikToks, you\u2019ll know she says what everyone\u2019s thinking\u2026 and that unfiltered honesty has built a brand people genuinely trust. In this episode, we cover: \ud83d\udce6 Sian\u2019s journey from contour fashion graduate to launching her own label \ud83c\udfaf The highs and lows of her early career in buying, Australia and fast fashion \ud83e\uddf5 What it really takes to bring a design to life, from sketch to sample \ud83d\udcc8 How she creates launch buzz and tension that converts \ud83d\udcf2 Why raw content performs better than glossy shoots \ud83e\udde0 Hitting a \u00a350k month \u2013 and the risks she took to get there \ud83d\udc5a Building community, managing TikTok trolls and learning to love visibility&amp;nbsp; \ud83d\udd17 Links &amp;amp; Mentions https:\/\/sydneylane.com\/ https:\/\/www.instagram.com\/sydneylaneofficial\/ Follow Sian &amp;amp; shop the collection Listen &amp;amp; Watch You can listen by clicking through to Apple Podcast  &amp;nbsp;here You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!) \ud83d\udcac If you loved this episode, don\u2019t forget to follow the podcast and leave a review as it helps more fashion founders find this growing community! Sponsors \u2728 A big thanks to Lucy &amp;amp; Yak, ScoreApp and Studio C for sponsoring this podcast! ","author_name":"The Fashion Brand Clinic Podcast","author_url":"https:\/\/www.elizabethstiles.co.uk","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36866455\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189864210"}