{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#461 How to Measure SEO Performance & ROI for Contractors (ft. Patrick Scully)","description":"Are you paying for SEO but not seeing results? Patrick, CGN\u2019s in-house SEO specialist, joins us to expose the truth behind SEO strategies that don\u2019t work\u2014and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to. Key Takeaways: - The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone Own your data. Know your rankings. And stop paying for SEO that doesn\u2019t work.  Visit ContractorGrowthNetwork.com to get an audit or speak with an expert. \ud83d\udcbb Ready to grow your contracting business?  Visit https:\/\/www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: \ud83d\udcf8 Instagram: https:\/\/www.instagram.com\/contractorgrowthnetwork1\/ \ud83d\udcd8 Facebook: https:\/\/www.facebook.com\/contractorgrowthnetwork\/ \u2728 View Recent Projects: https:\/\/www.contractorgrowthnetwork.com\/featured-projects\/ \ud83c\udf99\ufe0f Listen to Our Podcast: https:\/\/www.contractorgrowthnetwork.com\/podcast\/ ","author_name":"Contractor Growth Network","author_url":"http:\/\/contractormarketingtips.libsyn.com\/website","html":"