{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Pivot or Perish with Bill Facteau","description":"  Credibility isn\u2019t what you think it is \u2014 it\u2019s not what you believe, it\u2019s what your customers and colleagues experience. And in today\u2019s high-stakes MedTech environment, skipping the small details or ignoring key feedback can quietly erode trust, stall deals, and block innovation.   In this episode, sponsored by Physician Growth Accelerator, we talk with Bill Facteau, President and CEO of Earlens, about how credibility shapes every level of success, from individual sales calls to boardroom pivots. Bill shares lessons from leading multiple MedTech startups, why great products still fail without the right strategy, and how Earlens\u2019 creation of Virsono Hearing Centers offers a new model for delivering better hearing care.   What we discuss in the episode:   Why credibility depends on how others perceive you, not how you see yourself The overlooked role of preparation and discipline in winning (or losing) sales trust How feedback loops between sales and leadership drive better pivots and strategies Why even world-class MedTech products fail without the right business model and market fit Lessons from Earlens\u2019 creation of Virsono Hearing Centers and how they reshaped hearing care delivery    Resources from this episode:&amp;nbsp;  Get the free MedTech Talk Tracks for Action Physician Growth Accelerator Earlens   Social Media:&amp;nbsp;   Connect with Bill on LinkedIn  Connect with Zed on LinkedIn  ","author_name":"Medical Sales Accelerator","author_url":"https:\/\/www.medicalsalesaccelerator.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36823505\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/2e378f\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189125265"}