{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"Strictly: Powering Profitability with Surcharging","description":"In this episode, Orlando Alvarez\u2014CEO of Strictly and Prospect\u2014joins us to share his journey from installing credit card terminals in the 1990s to leading fintech platforms processing over $2 billion annually. He dives into the founding of Strictly, a fully in-house built solution helping businesses eliminate credit card processing fees through compliant surcharging. Orlando discusses how Strictly\u2019s platform enables merchants to pass credit card fees to customers (while keeping debit transactions fee-free), increasing profitability without raising prices. He also explores the importance of embedded payments, ERP integrations with tools like Salesforce and NetSuite, and the growing role of AI in customer support and predictive analytics. From automotive to dental, this conversation highlights how innovation and vertical-specific integrations are reshaping the future of payments. Connect with Strictly: \ud83c\udf10 Website: strictlyzero.com \ud83e\udd1d Partnerships: sales@strictlyzero.com ","author_name":"SEAA | Southeast Acquirers Association","author_url":"https:\/\/www.southeastacquirers.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36820990\/height\/300\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"300\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189115650"}