{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Grubby - Martin Holden-White","description":"Meet Martin, founder of Grubby. If you haven't heard of them, Grubby is the UK's first plant-based recipe kit, on a mission to make plant-based cooking so delicious and accessible, you'll never even think about missing meat. Martin's journey is a wild one. From a B2B office delivery service pre-COVID to landing back at his parents' place in 2020 with every penny spent, wondering what was next. The answer? A direct-to-consumer recipe kit for plant-curious eaters. They kicked off with a with \u00a3100k angel investment from a chance encounter at a supper club followed by a \u00a3100k grant from Innovate UK's Sustainability Fund. They then raised a whopping \u00a36 million through new angels, a VC and a massive crowdfunding campaign, bringing in over 1000 individual investors. But don't let those numbers fool you; it was far from easy. Martin faced a near-trademark defeat in the early days and almost went bust not once, but twice! Yet, they've successfully navigated the peaks and troughs of the plant-based movement, even acquiring the recipe IP from All Plants after their administration earlier this year. Today, Grubby boasts over \u00a35 million in revenue, with 2.4 million meals sold. In this episode, we're talking about the incredible power of persistence, the current state of plant-based eating in 2025, and what the future holds for this truly resilient plant-based pioneer. Tuck in!   ","author_name":"People Doing Things","author_url":"http:\/\/edlittle.co.uk\/","html":"