{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"265 - Are You Attracting the Right Leads? (And What To Do If You\u2019re Not)","description":"If you\u2019ve ever felt like your marketing is almost working \u2014 but not quite clicking \u2014 it might not be your funnel, your content, or your offer that\u2019s the problem. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective: What if you\u2019re attracting the wrong leads? Because when the wrong people are entering your marketing ecosystem, it doesn\u2019t matter how well-designed your strategy is \u2014 your content won\u2019t convert, your sales conversations will feel heavy, and your offers won\u2019t land. Listen to This Episode to Hear More About: -> The 3-part fix for getting leads who actually want to buy from you\u2014starting now. -> The unspoken cost of wrong-fit leads: It\u2019s not just wasted ad spend\u2014it\u2019s the silent killer of momentum and confidence. -> 7 powerful themes that reveal whether your current leads are a poor fit. -> The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you). -> Is your \u201cfreebie\u201d secretly repelling buyers? The counterintuitive reason some lead magnets are working against you. -> Feeling exhausted by your clients? This quiet signal says you\u2019re marketing to the wrong people. -> The \u201cchaotic list\u201d effect that makes it almost impossible for your offers to convert. -> The real reason you\u2019re second-guessing everything. -> The marketing shift that filters out tyre-kickers\u2014without sounding salesy or pushy. -> What if you\u2019ve outgrown your audience? Here\u2019s what to do when the clients you\u2019re attracting don\u2019t match who you are now. -> The telltale signs your audience is too scattered\u2014and why it\u2019s sabotaging your content (and your confidence). -> Is your content attracting... or qualifying? The subtle shift that makes marketing easier\u2014and more effective. -> And so much more\u2026 Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https:\/\/her-business.lpages.co\/herbusiness-mastermind\/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia\u2019s leading network for women business owners. https:\/\/her-business.lpages.co\/request-an-invitation\/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 2: Your Ideal Client https:\/\/herbusiness.com\/podcast\/02-your-ideal-client\/ Episode 4: Finding Your Marketing Mountain https:\/\/herbusiness.com\/podcast\/04-finding-your-marketing-mountain\/ Episode 67: Client Avatar Interviews \u2014 Why You Need Them and How to Do Them https:\/\/herbusiness.com\/podcast\/67-client-avatar-interviews-need\/ Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit https:\/\/herbusiness.com\/podcast\/how-to-charge-more-and-stop-underpricing-overdelivering-with-dr-claire-zammit\/ Evelina Kagan \u2013 High-conversion copywriter helping fashion entrepreneurs make more money with content. https:\/\/www.evelinakreative.com\/ Angela Counsel \u2013 Naturopath and menopause expert. https:\/\/angelacounsel.com\/ Alison Vidotto \u2013 CEO of Vidotto Group https:\/\/alisonvidotto.com\/ ","author_name":"Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works","author_url":"http:\/\/www.contentsellspodcast.com","html":"