{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine","description":"If your marketing success is dependent on you doing everything \u2014 writing every email, scheduling every post, fixing every tech issue \u2014 this episode is for you. Because it\u2019s time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting\u2014and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you\u2019re a solo operator). -> The 3 key shifts to becoming a Content CEO\u2014and how to start making them today. -> How to get 80% of your content done by someone else\u2014and still have it feel 100% like you. -> What to do when you feel like \u201cno one can do it like me\u201d\u2014and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn\u2019t enough\u2014and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn\u2019t need to be full-time\u2014or even permanent\u2014to make a massive difference. -> The \u201cWho Not How\u201d principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing\u2014and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more\u2026 Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https:\/\/her-business.lpages.co\/herbusiness-mastermind\/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia\u2019s leading network for women business owners. https:\/\/her-business.lpages.co\/request-an-invitation\/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 \u2013 How & When to Hire a Copywriter with Belinda Weaver https:\/\/herbusiness.com\/podcast\/how-and-when-to-hire-a-copywriter-with-belinda-weaver\/ Belinda Weaver \u2013 Copywrite Matters https:\/\/copywritematters.com Dan Martell \u2013 Author of Buy Back Your Time https:\/\/www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy \u2013 Authors of Who Not How https:\/\/www.strategiccoach.com Amanda Paul \u2013 Brand Injection https:\/\/brandinjection.com.au   We\u2019d love to hear from you! Got a bonus idea from today\u2019s episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us! ","author_name":"Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works","author_url":"http:\/\/www.contentsellspodcast.com","html":"