{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Procurement, Pitches and Partnerships: Why Chemistry Still Counts | Tina Fegent","description":" Procurement isn\u2019t just about cost-cutting anymore. It\u2019s about chemistry, collaboration and long-term value. That\u2019s the message from this week\u2019s guest, Tina Fegent \u2013 one of the UK\u2019s first marketing procurement specialists and a leading voice in agency-client relationships.&amp;nbsp;   In this episode, we explore how procurement has evolved from tactical to strategic, why \u201cfit over flash\u201d matters in pitches, and how agencies can build lasting partnerships with brands. Tina also shares her take on the future of social media, the role of AI in marketing, and what makes campaigns like Holland &amp;amp; Barrett\u2019s Strong for Life resonate beyond the scroll.&amp;nbsp;   Whether  you\u2019re agency-side, brand-side or somewhere in between, this one\u2019s packed with practical insight on how to pitch better, partner smarter and plan for what\u2019s next.&amp;nbsp;   Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com&amp;nbsp;  ","author_name":"SocialMinds - A Social Media Marketing Podcast","author_url":"https:\/\/www.socialchain.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36790205\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/189011360"}