{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#22: Seizing the Moment\u2014Lessons from Nike\u2019s Viral Scheffler Ad","description":"Attention is the name of the game in today\u2019s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it\u2019s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?   In this week\u2019s episode, Don and Kyle unpack the power of real-time marketing using Nike\u2019s viral Scottie Scheffler post as a prime example. They contrast it with Skechers\u2019 missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can\u2019t ignore. You\u2019ll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.   Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.   --   Unlock the power of a framework that works\u2014the StoryBrand Framework at StoryBrand.ai. It's like having the world\u2019s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books! ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"