{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor","description":"To elevate your training, it\u2019s time to take a page from the marketing playbook. In this episode, we\u2019re joined by Bianca Baumann and Mike Taylor\u2014co-authors of Think Like a Marketer, Train Like an L&amp;amp;D Pro: Strategies to Ignite Learning\u2014to explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.&amp;nbsp; Bianca, VP of Learning Solutions &amp;amp; Innovation at Ardent Learning, and Mike, a learning consultant at Nationwide, share actionable insights on:&amp;nbsp;  Building a program content strategy that captures learner attention&amp;nbsp; Leveling up with technology and measurement tools Tapping into the emotional drivers that make learning stick&amp;nbsp;  Marketing strategies go beyond boosting program visibility. Learn to create learning experiences that resonate and reframe your L&amp;amp;D mindset through a marketer\u2019s lens. Resources:   Book:  https:\/\/www.td.org\/product\/book--think-like-a-marketer-train-like-an-ld-pro\/112507  Website:   Bianca: https:\/\/www.biancabaumann.com\/&amp;nbsp;  Mike: https:\/\/mike-taylor.org\/   LinkedIn:&amp;nbsp;&amp;nbsp;  Bianca: https:\/\/www.linkedin.com\/in\/biancabaumann\/&amp;nbsp; Mike: https:\/\/www.linkedin.com\/in\/miketaylor\/  &amp;nbsp;     &amp;nbsp; &amp;nbsp; ","author_name":"ATD Accidental Trainer","author_url":"http:\/\/sites.libsyn.com\/168803\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36761870\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/188933265"}