{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#112: How To Pitch Your Product and Actually Get Featured in Top Media with Gloria Chou","description":"Big brands don\u2019t land in Vogue by accident and guess what? Neither will yours. In this episode, I\u2019m sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who\u2019s helped over 10,000 small businesses get featured without hiring expensive agencies. She\u2019s breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required. If you\u2019ve ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product in front of thousands, this one\u2019s for you. What You\u2019ll Learn:   Why traditional PR is broken and how to do it differently   Gloria\u2019s CPR pitch method to grab a journalist\u2019s attention (even if you\u2019re brand new)   How to find and contact the right media editors for your product   The difference between a good story and a relevant pitch   Free tools to build your own media list   How to repurpose PR features to build brand authority and increase traffic    Thanks for tuning in. Don\u2019t forget to subscribe for the latest episodes.&amp;nbsp; About Gloria Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.&amp;nbsp; Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah\u2019s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named &quot;Pitch Writing Expert of the Year&quot; in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree. Connect with Gloria https:\/\/gloriachoupr.comhttps:\/\/www.instagram.com\/gloriachoupr\/ https:\/\/www.linkedin.com\/in\/gloriaychou\/ https:\/\/www.facebook.com\/gloriaychou\/   \u2728 GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision?  Connect With Me \u2728 FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  &amp;nbsp;Uncap Your Growth &amp;amp; Bring in More Product Sales without Changing Your Branding or Packaging \u2728 CONNECT: \ud83d\udda5&amp;nbsp; Website: Startward Consulting&amp;nbsp; \ud83d\udcf7&amp;nbsp; Instagram: Follow Me On Instagram \ud83d\udcf7 Youtube: Subscribe To My Youtube Channel ","author_name":"Build an Obsession Brand","author_url":"http:\/\/startwardconsulting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36761435\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36761435"}