{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"MB 054: Branding For Magicians with Billy Diamond","description":"Who are you? How are you branding yourself as a magician?\r\nBilly Diamond opens up about the obstacles and struggles that we all face in creating our magic careers and how this can lead us to thinking about what it is that makes us unique and how we can capitalise on that as magicians.\r\nIn this episode we discuss:\r\nBilly Diamond’s first magic book he purchased at 12 years old ... you’ll be surprised at what is was\r\nAt age 12 Billy realised he had to stand out as different. How old were you when you had this realization?\r\nDeciding what is important in your life and letting this guide you in making your career decisions.\r\nBranding and creating a consistent theme in how you present yourself.\r\nUsing the idea of product placement to get your message across in a subtle and effective way.\r\nCan you improve on your signage, stage banner and backdrops?\r\nAre there ways you can include your branding in your tricks?\r\nCan you create photo opportunities that help brand your magic business?\r\nAre you using QR codes and tags? What are they? Do you need them?\r\nAre you thinking just about you, or are you thinking about what your client thinks and needs and using this in your marketing?\r\nHear about how Billy designs props to include magician’s names.\r\nHear how the trapdoor gag evolved into a range of products that promote magicians.\r\nUsing Facebook and social media in your branding.\r\n \r\nWhat are the stumbling blocks for magicians and entertainers when it comes to branding? Do you need a lot of money to brand?","author_name":"Magician Business Podcast","author_url":"https:\/\/magicianbusiness.com","html":"