{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 272. Why Your Leads Aren\u2019t Converting- Here's How to Fix It","description":"In this episode, I sit down with Phil Risher, founder of Phlash Consulting, who saw firsthand the challenges local service businesses face with digital marketing. Before starting Phlash in 2019, Phil was the director of business development at the largest air duct cleaning company in the DC metro area, where he analyzed everything from P&Ls to online presence and lead conversion.   Phil realized that many marketing companies don\u2019t truly understand the services they promote or care about whether leads convert into paying customers. This disconnect inspired him to build Phlash Consulting \u2014 a marketing partner that works hands-on with business owners and their teams to grow top-line revenue and profit.   We talk about why small businesses need a trusted marketing team that\u2019s obsessed with their success, not just another expense. Phil shares his approach to creating results-driven digital marketing strategies tailored specifically for local service businesses.   If you\u2019re tired of leads that don\u2019t convert or marketing agencies that don\u2019t understand your business, tune in to learn how Phil\u2019s hands-on approach can help you grow your business and maximize profits.   ","author_name":"The Start Build Grow Show: A Roofing Contractor Podcast","author_url":"http:\/\/startbuildgrowshow.libsyn.com\/website","html":"