{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Future of Content Creation Is Smarter (and More On-Brand)","description":"In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content.  In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution\u2014and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing operations with confidence in the age of AI  Whether you\u2019re a marketing leader looking to tighten up your brand presence or a tech-savvy exec exploring practical uses of AI, this conversation delivers insights with both wit and wisdom.  To connect with William, click here: https:\/\/www.linkedin.com\/in\/william-h-king\/   To connect with Eric, click here: https:\/\/www.linkedin.com\/in\/eholtzclaw\/   To subscribe to our YouTube channel, click here: https:\/\/www.youtube.com\/channel\/UCbiiVRIqMa2mDOLD34GfyFg\\ ","author_name":"The Claw","author_url":"http:\/\/ligerpartners.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/36740055\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/36740055"}